Additional telemarketing strategies can be inserted where it says 'Text here.'Įach section contains placeholders for further customization, as indicated by 'Text here,' allowing the slide to be tailored to specific business processes. Telemarketing activities include analyzing customer data for future sales.ĭescribes the transition from 'Opportunity' to 'Customer,' involving the sales team. The focus is on 'Lead' to 'Opportunity,' with strategies like a call to action plan.
Telemarketing here involves tracking click-through rates and other engagement metrics. Moves from 'Visitor' to 'Lead,' emphasizing lead generation through direct mail to customers. Telemarketing is also mentioned, with a focus on managing user interest through other marketing activities. 'Stranger' and 'Visitor' are labeled, with activities like inbound marketing campaigns and social media advertising suggested for creating awareness. It is structured into four main columns: Attract, Convert, Nurture, and Close, each representing a phase in the marketing and sales process. The image is a PowerPoint slide titled 'B2B Customer Journey Mapping Process,' which outlines the stages a business customer goes through from being a stranger to becoming a customer.
